Hi, I’m Aaron.

I craft solutions that delight and engage people.

With a strong record of leading cross-functional teams, I bridge the technical and business worlds to build products from conceptualization to market launch.


ideation & visioning
market research
strategic roadmapping


cross-functional collaboration
GTM launching


impact & ROI analysis
data-driven scaling & growth
responsive agility

Bringing MSK Direct to life

Developed and executed the product strategy for MSK Direct — a national digital program benefiting 4.8 million people affected by cancer consisting of multiple products — taking the product from 0 to 1, within budget and on time.

MSK Direct app promo

Omnichannel eCommerce for B&H Photo

Directed the global teams in alignment with company goals and market trends, resulting in a 30% increase in revenue, a 15% improvement in customer satisfaction, and compliance with emerging privacy, environmental, and accessibility regulations.

B&H Photo iOS app

AI-powered Hybrid Resume™

Executed market research, competitive analysis, and design thinking to develop an innovative AI/ML process for generating hybrid human-readable resumes that consistently outperformed ATS algorithms, based on extensive data analysis.