Hello

Aaron Salley, product creator & builder

Aaron Salley's headshot
NYC
Product Manager
Scroll down

Welcome

I'm Aaron Salley, a product leader blending deep technical fluency with strategic thinking — turning complexity into clarity and momentum.

  • For the past decade, I've led cross-functional teams navigating complex product, platform, and AI decisions for organizations operating at scale—where judgment matters more than frameworks.
  • I thrive in environments where product thinking, systems design, and technical depth are essential. From mind to market, I create intention, idea integration, and shared conviction so illumination continues even after I step away.

Work

Strategy Meets Momentum

I help clarify the real problem, make the decisions that matter, and create momentum that holds once the room clears.

Let's Connect

    MSK

    In high-reliability environments, speed without judgment creates risk. This case explores how AI automation was introduced to reduce manual load and operational strain—without compromising safety, trust, or human oversight.

    MSK Direct

    Access alone doesn’t guarantee impact. This case shows how MSK Direct made it easier for members to engage while proactively surfacing cancer expertise earlier—without compromising trust or clinical rigor.

    Intry

    Resumes are expected to satisfy machines and humans at the same time. This case shows how Intry translated real experience across both—adapting to role requirements without flattening voice, identity, or intent.

    B&H Photo

    Mobile didn’t start as B&H’s growth engine—it became one. This case explores how success created new constraints, and how consolidation restored coherence so improvements could scale without multiplying complexity.

From the Blog

Insights & Ideas

    • strategy

    The Cost of Not Deciding

    • strategy

    Complexity Is Usually Inherited

    • leadership

    Product Judgment