Hello There 👋🏽 I'm Aaron.
I work with organizations navigating complexity—where the stakes are high, systems are layered, and clarity is hard-won. My focus is on turning ambiguity into direction, and direction into products that scale without losing their edge.
My Philosophy
My background spans entertainment, healthcare, commerce, and platform businesses, from 0→1 products to systems used by millions. I’ve built new models, introduced new interfaces, and challenged inherited assumptions, then carried those ideas through design, engineering, and launch. The work balances creative ambition with operational discipline, so what’s imagined can scale.
I believe innovation happens when strong ideas meet decisive leadership. When teams are aligned on what matters—and confident enough to say no—there’s room to build products that feel original, inevitable, and built to last.
Experience
Explore My Product Journey
Over the past 15+ years, I've had the opportunity to work on a wide range of projects, collaborating with diverse teams and clients to bring creative visions to life.
Let's Connect- Strategy
- Leadership
- Strategy
- Design
- Leadership
- Engineering
- AI/ML
- Strategy
- AI/ML
- Leadership
Memorial Sloan Kettering Cancer Center, New York, NY
January 2022 - Present
Group Product Manager
B&H Photo Video, New York, NY
October 2016 - November 2021
Product Director
Compass, New York, NY
2020 - 2021
Product Consultant
Intry, Austin, TX
March 2017 - November 2018
VP Product / Co-Founder
My Process in Three Steps
- 1
Discover
I start by listening—not just for what’s being asked for, but for what’s underneath it. Where priorities feel unclear. Understanding the real stakes of the moment, not validating an existing plan.
- 2
Define
From there, the focus shifts to clarity. We surface assumptions and name trade-offs that have gone unspoken. Progress begins once the problem is framed honestly enough to hold.
- 3
Deliver
Execution follows naturally when decisions are clear. I stay close enough to ensure intent aligns with reality. When adjustments are needed, they’re made deliberately, not reactively.